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Insuring a diamond takes a bit of thought,
planning, and shopping around. Diamond
insurance isn’t like purchasing car insurance.
It is quite different. Depending on the state
that you live in, there are basically three
different types of policies that will cover
diamonds, and all insurance policies that
cover diamonds are considered Marine
type policies.

The first type of insurance policies for
diamonds is an Actual Cash Value policy.
If the diamond is lost or damaged beyond
repair, the insurance company will replace
the diamond at today’s market value, no
matter how much you paid for the diamond
to begin with. This type of insurance policy
for diamonds actually is not that common.

The most common type of insurance for
diamonds is Replacement Value insurance.
The insurance company will only pay up to a
fixed amount to replace the diamond that was
lost or damaged beyond repair. This does not
mean that they will pay that amount – it means
 that they will pay up to that amount. In most
cases, the diamond can be replaced at a
lower cost.

The third type of coverage offered for
diamonds is Agreed Value. This is
sometimes called ‘Valued At.’ This type of
coverage is very rare. In the event that the
diamond is lost or damaged beyond repair,
 the insurance company simply pays you the
amount that you and the company agreed
upon. This is the best type of insurance to
have, but it is rarely offered. If you can’t get
Agreed Value coverage, Actual Cash Value
coverage should be your next choice.

Your rates will be determined by the value of
the diamond, the type of coverage that you
select, and the area that you live in. If you live
in an area with a high crime rate, you can
expect to pay more for your diamond
insurance coverage. It is important to
remember that insurance agents are not
qualified jewelers, and jewelers are not
qualified insurance agents. It is best to get
a certificate for your diamond, and to
provide the insurance company with a copy
of that certificate. This leaves the insurance
company less room for arguments over the
actual value of the diamond.

Don’t rely on separate coverage to cover
your diamond. For instance, if you diamond
is stolen from your home, it is probably
covered on your home owner’s insurance
policy – but the diamond probably won’t
always be in your home, and once it leaves
your home, there is no coverage.

In this world of advanced technology it is
almost impossible to simply look at a
diamond and determine whether it is real or
not – especially if you don’t know much
about diamonds. There are some steps that
you can take to avoid buying a fake diamond,
however.

First, only deal with reputable jewelers, and
when you find a reputable jeweler, stick with
them. Avoid buying diamonds or other
jewelry from jewelers that you have never
dealt with before in the past. Ask to see the
certificate for the stone. If no certificate exists,
walk away.

Look at the setting that the stone is in. Fake
diamonds, such as zirconias, are usually set
in low quality metals. Take a close look at the
stone. Fake diamonds are not durable –
natural diamonds, on the other hand, are the
most durable stone on the planet. Look for
scratches or nicks.

After purchasing a diamond, take it to
another jeweler for appraisal. In fact, take it
to two or three other jewelers for an appraisal
to make sure that the appraisals are all fairly
close. If you find that you have purchased a
fake diamond, you may be accused of
making a switch when you return to the store
of your purchase; therefore, it is important to
have a certificate for the diamond. No two
stones are alike.

There are many reasons why you may want
to sell a diamond that you own. Perhaps
you’ve gotten divorced, or you are strapped
for cash. The reasons why don’t really matter
– getting the best possible price is what
counts! The way to obtain the best price
for the diamond is to not be in a rush. Slow
down, and carefully consider all of your
options – there are many.

First, have the diamond appraised. In fact,
have it appraised by two or three jewelers to
get an accurate idea of the diamonds value.
Tell the appraiser that you want the Rapaport
Value. This is the wholesale value of the
diamond, and it basically tells you the highest
price that you can sell your diamond for. If your
diamond has no certificate, you should
consider getting a certificate from GIA. This
may help you get a better price for the
diamond as well.

First, try to sell the diamond yourself, to
people you know. Friends and family
members may be interested. If you don’t have
any luck with friends or family members, you
should turn to outside sources. Absolutely
avoid pawn shops! A pawn shop will only offer
you about 10% of what the diamond is worth!
Also avoid offers of selling the ring on
consignment. There are many things that
can go wrong, and there is no shortage of
diamond scams – even in well known
jewelry stores.

If the diamond is important, you should
strongly consider auctioning it off through
one of the famous auction houses, such as
Christie’s or Sotheby’s. If it isn’t what is
considered an ‘important’ diamond or a
high-end diamond, you should try to sell it
to an individual using classified ads, or even
eBay. However, selling to an individual that
you do not know could put you in danger –
especially if the diamond is worth a lot of
money.

Your final option should be a jewelry store. It
is vital that you not let your diamond out of
your sight while in the jewelry store – you
might find that the diamond you walked in
with is not the same diamond that you walk
out with! The jeweler will try to tell you that
your diamond is of poor quality or low
weight. Inevitably, there will be some
problem with the diamond. This is where
your appraisal and/or certificate will come
in handy.

If the jeweler is fair, they will offer you
between 60% and 80% of the value of the
Rapaport Value. Do not accept anything less
than this. Again, do not let the diamond out of
your sight until you have been paid for it.

When it comes to diamonds, there are
numerous scams to avoid. Most scams are
minor, but there are some major ones that
come up from time to time concerning the
buying and selling of diamonds. Scams
occur simply because most people who buy
diamonds – for whatever reasons – don’t
know that much about diamonds. Therefore,
they are easily fooled.

A common scam that most jewelry stores
participate in is the Carat Total Weight scam.
The tag on the piece of jewelry, usually a ring,
only states the total carat weight of all
diamonds in the piece, instead of listing the
total weights separately for each diamond.
This leads consumers to believe that the main
diamond in the piece is actually bigger than it
is. Ask what the total carat weight of the center
stone is. Also beware of fractions. Jewelry
stores are allowed to round off diamond
weights. This means that if the jeweler tells
you that it is a ¾ carat diamond, it is
probably between ½ and ¾ carat – but
closer to ¾.

Jewelry stores often run ‘fluorescence’
scams to varying degrees. Referring to a
diamond as a blue-white diamond is such a
scam. A blue-white diamond sounds very
unique and special, but in fact, this type of
diamond is of lesser quality – even though
the jeweler will try to make you think you are
getting something special. Jewelry stores
also like to show their diamonds in bright
lights. Lights make diamonds shine. Ask
to see the diamond in a different, darker
type of lighting as well.

Some truly unscrupulous jewelers target
those who want appraisals on diamonds
that were given to them as gifts or that were
purchased elsewhere. They will try to tell you
that the diamond is worthless, or worth less
than it actually is worth – and offer to take it
off your hands or trade it for a much better
diamond, along with the cash to make up
the difference. This is called low balling.
Get a second, third, and even a forth opinion
before taking any action.

Another common dirty trick is to switch the
diamond you have chosen and paid for with
one of lesser quality and value when you
leave it to be set in a piece of jewelry, or
leave a diamond ring to be sized. The only
way to avoid this is to do business with one
trustworthy jeweler. Avoid jewelers that you
have not done business with in the past.

There are many more scams that jewelry
stores commonly pull on unsuspecting
consumers. Just use your best judgment,
and purchase your diamonds with the
utmost care and consideration.

Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand – just as gold is not a specific
brand.

Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond – but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands mean absolutely
nothing at all.

Do not allow a jeweler to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don’t know much about
diamonds. Remember that diamonds are
not actually branded – unless mother nature
has her own brand!

With all of the potential for scams concerning
diamonds, buying diamonds online almost
seems unthinkable! However, you actually
can purchase diamonds online, without any
problems – as long as you are careful.

First, think about your reasons for wanting to
purchase the diamond online, as opposed to
making a purchase from a local jewelry store.
The most common reason is price. Due to
low overhead costs, online jewelers and
wholesalers are able to offer lower prices.
However, you must be careful – sometimes
a price that is too low is a sure indication of
a scam.

One of the best things about purchasing
online is the unlimited selection. When
shopping offline, you are limited to the
selection in the stores in your general area.
Online, there are no limits. But again, you
must use a great deal of care and
consideration before handing your money
over to someone that you cannot see and
have never met!

Before shopping, learn as much as you can
about diamonds – especially cut, color,
clarity and carat weights. When you are
knowledgeable about diamonds, it will be
harder for a con artist to rip you off. Once
you know more about diamonds, you will be
ready to start shopping.

Take your time. Don’t purchase the first
diamond that you see that interests you.
Instead, look for similar diamonds for sale.
Do some comparison shopping to find the
lowest prices. Once you have found the
lowest price, start doing your investigation.
You know about diamonds, you’ve found a
diamond that you love, and you’ve found the
lowest price – but you are still quite a ways
away from actually purchasing that diamond!

Ask about the seller’s credentials, such as
professional jewelry associations that they
belong to. View and print the seller’s return,
refund, and upgrade policies. Also inquire
about additional services, such as settings
and mountings, sizing, and free shipping. Do
a search for customer reviews on this
particular company around the Internet. Also
check with the BBB Online to see if there have
been any complaints.

Ask for a diamond grading report from an
independent laboratory such as GIA, HRD,
EGL or AGS. You should see this before
making a purchase. Finally, use a reputable
escrow service for high dollar diamonds –
preferably one that will have the diamond
appraised while it is in their possession. The
seller sends the diamond to the escrow
service, and you send the money to pay for
the diamond to the escrow service. The
escrow service has the diamond appraised,
sends the diamond to you, and sends the
money to the seller. This is the surest way to
protect yourself…again, make sure that you
use a reputable escrow service!

Before you start shopping for diamonds,
consider dealing with a bonded jeweler.
Bonded jewelers sell bonded diamonds,
and there are very few bonded jewelers in
the world. In fact, out of all of the jeweler’s
in the world, only about 5% of them are
bonded. Buying a bonded diamond will
cost more than buying a non-bonded
diamond, but when you look at what you
get with the bonded option, you will see
that it is well worth the extra expense.

First, bonded diamonds have a buy back
policy for the life of the diamond. No matter
how long you have had the diamond, you can
take it back to the bonded jeweler and sell it
back to him or her, for a 100% refund. If a
jeweler does not offer a 100% buy back
guarantee, for the life of the diamond, then
you should take a closer look at the diamond
to see what is wrong with it.

Bonded diamonds also have a breakage
policy. If the stone breaks or chips, the
bonded jeweler will replace it with a new one
– one time. No jeweler would ever offer such
a policy on any stone that was not 100%
natural, so just the offer of such a policy
should give you piece of mind concerning
the quality of the diamond. Bonded
diamonds are natural and untreated.

Bonded diamonds increase in value, with a
fixed appreciation rate that is designed to
keep up with inflation. This means that a
diamond that is worth a certain amount of
money today will be worth more in the future,
as the price of diamonds continues to rise.
This generally does not apply to buy backs,
however. It typically applies to trade-ins.

Alternately, by purchasing a bonded
diamond, you are protected against the
possibility of a market crash. If a market
crash occurs, the value of diamonds will
drop. However, the bonded jeweler
guarantees to refund you the difference
between what the diamond is now worth
and what you paid for it before the market
crash.

It may be difficult to find a bonded jeweler in
your area, but if you can, this is who you
want to deal with, as opposed to dealing
with an un-bonded jeweler. Specifically tell
the jeweler that you are only interested in
bonded diamonds.  You can find a bonded
jeweler in your area by using various online
resources, or by calling the local jewelry
stores.