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JEWELS IN THE CITY
Jewels in the City has high fashion jewelry designs, like those worn by Hollywood’s biggest stars.

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Insuring a diamond takes a bit of thought,
planning, and shopping around. Diamond
insurance isn’t like purchasing car insurance.
It is quite different. Depending on the state
that you live in, there are basically three
different types of policies that will cover
diamonds, and all insurance policies that
cover diamonds are considered Marine
type policies.

The first type of insurance policies for
diamonds is an Actual Cash Value policy.
If the diamond is lost or damaged beyond
repair, the insurance company will replace
the diamond at today’s market value, no
matter how much you paid for the diamond
to begin with. This type of insurance policy
for diamonds actually is not that common.

The most common type of insurance for
diamonds is Replacement Value insurance.
The insurance company will only pay up to a
fixed amount to replace the diamond that was
lost or damaged beyond repair. This does not
mean that they will pay that amount – it means
 that they will pay up to that amount. In most
cases, the diamond can be replaced at a
lower cost.

The third type of coverage offered for
diamonds is Agreed Value. This is
sometimes called ‘Valued At.’ This type of
coverage is very rare. In the event that the
diamond is lost or damaged beyond repair,
 the insurance company simply pays you the
amount that you and the company agreed
upon. This is the best type of insurance to
have, but it is rarely offered. If you can’t get
Agreed Value coverage, Actual Cash Value
coverage should be your next choice.

Your rates will be determined by the value of
the diamond, the type of coverage that you
select, and the area that you live in. If you live
in an area with a high crime rate, you can
expect to pay more for your diamond
insurance coverage. It is important to
remember that insurance agents are not
qualified jewelers, and jewelers are not
qualified insurance agents. It is best to get
a certificate for your diamond, and to
provide the insurance company with a copy
of that certificate. This leaves the insurance
company less room for arguments over the
actual value of the diamond.

Don’t rely on separate coverage to cover
your diamond. For instance, if you diamond
is stolen from your home, it is probably
covered on your home owner’s insurance
policy – but the diamond probably won’t
always be in your home, and once it leaves
your home, there is no coverage.

There are many reasons why you may want
to sell a diamond that you own. Perhaps
you’ve gotten divorced, or you are strapped
for cash. The reasons why don’t really matter
– getting the best possible price is what
counts! The way to obtain the best price
for the diamond is to not be in a rush. Slow
down, and carefully consider all of your
options – there are many.

First, have the diamond appraised. In fact,
have it appraised by two or three jewelers to
get an accurate idea of the diamonds value.
Tell the appraiser that you want the Rapaport
Value. This is the wholesale value of the
diamond, and it basically tells you the highest
price that you can sell your diamond for. If your
diamond has no certificate, you should
consider getting a certificate from GIA. This
may help you get a better price for the
diamond as well.

First, try to sell the diamond yourself, to
people you know. Friends and family
members may be interested. If you don’t have
any luck with friends or family members, you
should turn to outside sources. Absolutely
avoid pawn shops! A pawn shop will only offer
you about 10% of what the diamond is worth!
Also avoid offers of selling the ring on
consignment. There are many things that
can go wrong, and there is no shortage of
diamond scams – even in well known
jewelry stores.

If the diamond is important, you should
strongly consider auctioning it off through
one of the famous auction houses, such as
Christie’s or Sotheby’s. If it isn’t what is
considered an ‘important’ diamond or a
high-end diamond, you should try to sell it
to an individual using classified ads, or even
eBay. However, selling to an individual that
you do not know could put you in danger –
especially if the diamond is worth a lot of
money.

Your final option should be a jewelry store. It
is vital that you not let your diamond out of
your sight while in the jewelry store – you
might find that the diamond you walked in
with is not the same diamond that you walk
out with! The jeweler will try to tell you that
your diamond is of poor quality or low
weight. Inevitably, there will be some
problem with the diamond. This is where
your appraisal and/or certificate will come
in handy.

If the jeweler is fair, they will offer you
between 60% and 80% of the value of the
Rapaport Value. Do not accept anything less
than this. Again, do not let the diamond out of
your sight until you have been paid for it.

Pricing most products is quite easy.
Determine how much it costs to make the
item, how much it costs to market that item,
and then mark it up by 15 – 30% or more.
Simple, right? Well, pricing diamonds isn’t
quite that simple. There are many factors
that are considered when diamonds are
priced.

Diamond prices are determined first by
adding the cost of the rough diamond, the
cost of cutting the diamond, and all other
costs necessary to turn the rough diamond
into a marketable diamond. Depending on
the importance of the diamond, an
independent company may be called in to
certify the grade of the diamond based on
color, cut, clarity, and weight.

At this point, the diamond becomes more
expensive each time it changes hands, until
it finally reaches a retailer, where the price is
raised a bit more. Before reaching the
retailer, however, the diamond must travel
from the mine, to the cutter and polisher, to
the independent grading company, and
then to the Primary market. Once it has
reached the primary market, it will be
purchased by diamond dealers and
wholesalers, and from there it will be sold
to retailers.

As you can see, the earlier you can purchase
a diamond in the process, the lower the cost
of the diamond will be – but not the value.
The value is based on what the diamond will
sell for in the market place – through a retailer.

If you own a diamond, and you have no idea
how much it is worth, you can have it
appraised, but the appraisal may not be
accurate. You will be better off obtaining a
certificate through GIA – Gemological Institute
of America. With the information on this
certificate, you can use a cutter’s guide to
accurately determine what your diamond is
worth.

There are also many diamond price
calculators available. These can be found
on the Internet, and many diamond dealers
use these as well. You must realize, however,
that before you can accurately price a
diamond, without a Diamond Grade Report,
you need to know quite a bit about diamonds,
such as different cuts, clarity, color, and weight
– and how each of those aspects adds to the
value of a diamond, or decreases the value of
the diamond as the case may be.

Again, you will be better off if you get a
Diamond Grading Report on the diamond,
and use that information to look up the price
in one of the guides that the diamond cutting
industry uses. This will give you the most
accurate value of the diamond in your
possession, or of the diamond you are
considering purchasing.

In their most natural form, diamonds are –
well – quite ugly. They have no luster or shine,
 and in fact, look like nothing more than
broken glass. A diamond must be cut, and
then polished before it actually becomes a
thing of beauty.

Diamonds are cut with saws, into round
shapes. From the rounded shape, other
shapes may be cut, such as heart shapes
– but the shape is less important than the
quality of the cutting that is being done. If
the diamond is poorly cut, it will lose light,
and it will not sparkle and shine very well.
Each facet of the diamond must be
carefully cut into the geometrical shapes
that allow the diamond to sparkle and
shine, then the entire diamond is cut into
a specific shape, such as an emerald cut
or a princess cut diamond.

Once the cut is done, the diamond is put into
a dop, which resembles a cup with another
diamond – only a diamond is strong enough
to smooth the edges of another diamond.
Once the diamond has been cut and shaped,
and had the edges smoothed in the dop, it is
polished on a scaif or a diamond polishing
wheel.

When it comes to diamonds, there are
numerous scams to avoid. Most scams are
minor, but there are some major ones that
come up from time to time concerning the
buying and selling of diamonds. Scams
occur simply because most people who buy
diamonds – for whatever reasons – don’t
know that much about diamonds. Therefore,
they are easily fooled.

A common scam that most jewelry stores
participate in is the Carat Total Weight scam.
The tag on the piece of jewelry, usually a ring,
only states the total carat weight of all
diamonds in the piece, instead of listing the
total weights separately for each diamond.
This leads consumers to believe that the main
diamond in the piece is actually bigger than it
is. Ask what the total carat weight of the center
stone is. Also beware of fractions. Jewelry
stores are allowed to round off diamond
weights. This means that if the jeweler tells
you that it is a ¾ carat diamond, it is
probably between ½ and ¾ carat – but
closer to ¾.

Jewelry stores often run ‘fluorescence’
scams to varying degrees. Referring to a
diamond as a blue-white diamond is such a
scam. A blue-white diamond sounds very
unique and special, but in fact, this type of
diamond is of lesser quality – even though
the jeweler will try to make you think you are
getting something special. Jewelry stores
also like to show their diamonds in bright
lights. Lights make diamonds shine. Ask
to see the diamond in a different, darker
type of lighting as well.

Some truly unscrupulous jewelers target
those who want appraisals on diamonds
that were given to them as gifts or that were
purchased elsewhere. They will try to tell you
that the diamond is worthless, or worth less
than it actually is worth – and offer to take it
off your hands or trade it for a much better
diamond, along with the cash to make up
the difference. This is called low balling.
Get a second, third, and even a forth opinion
before taking any action.

Another common dirty trick is to switch the
diamond you have chosen and paid for with
one of lesser quality and value when you
leave it to be set in a piece of jewelry, or
leave a diamond ring to be sized. The only
way to avoid this is to do business with one
trustworthy jeweler. Avoid jewelers that you
have not done business with in the past.

There are many more scams that jewelry
stores commonly pull on unsuspecting
consumers. Just use your best judgment,
and purchase your diamonds with the
utmost care and consideration.

You’ve been told that having a certificate or
a diamond grading report is important, and
as a responsible consumer, you get one –
unfortunately, you probably won’t understand
a word of what is on that diamond grading
report, unless you are a jeweler.

On the color grading scale, D, E, and F
mean that the diamond has no color. G, H,
and I means that it has very little color. J, K,
and L means that the diamond has a slight
yellow color. P, Q, R, S, T, U, V, W, and X
means that the diamond is a darker shade
of yellow. Z means that the diamond has a
 fancy color – other than white or yellow. 
On the color grading scale, D is the most
valuable, and X is the least valuable –
however diamonds that get a Z rating are
 the rarest and most expensive diamonds
in the world.

There are many aspects to a grading report.
Figuring it all out can be very confusing. You
should talk to a jeweler you trust, and have
them explain everything on the diamond
grading report to you.

Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand – just as gold is not a specific
brand.

Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond – but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands mean absolutely
nothing at all.

Do not allow a jeweler to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don’t know much about
diamonds. Remember that diamonds are
not actually branded – unless mother nature
has her own brand!

Before you start shopping for diamonds,
consider dealing with a bonded jeweler.
Bonded jewelers sell bonded diamonds,
and there are very few bonded jewelers in
the world. In fact, out of all of the jeweler’s
in the world, only about 5% of them are
bonded. Buying a bonded diamond will
cost more than buying a non-bonded
diamond, but when you look at what you
get with the bonded option, you will see
that it is well worth the extra expense.

First, bonded diamonds have a buy back
policy for the life of the diamond. No matter
how long you have had the diamond, you can
take it back to the bonded jeweler and sell it
back to him or her, for a 100% refund. If a
jeweler does not offer a 100% buy back
guarantee, for the life of the diamond, then
you should take a closer look at the diamond
to see what is wrong with it.

Bonded diamonds also have a breakage
policy. If the stone breaks or chips, the
bonded jeweler will replace it with a new one
– one time. No jeweler would ever offer such
a policy on any stone that was not 100%
natural, so just the offer of such a policy
should give you piece of mind concerning
the quality of the diamond. Bonded
diamonds are natural and untreated.

Bonded diamonds increase in value, with a
fixed appreciation rate that is designed to
keep up with inflation. This means that a
diamond that is worth a certain amount of
money today will be worth more in the future,
as the price of diamonds continues to rise.
This generally does not apply to buy backs,
however. It typically applies to trade-ins.

Alternately, by purchasing a bonded
diamond, you are protected against the
possibility of a market crash. If a market
crash occurs, the value of diamonds will
drop. However, the bonded jeweler
guarantees to refund you the difference
between what the diamond is now worth
and what you paid for it before the market
crash.

It may be difficult to find a bonded jeweler in
your area, but if you can, this is who you
want to deal with, as opposed to dealing
with an un-bonded jeweler. Specifically tell
the jeweler that you are only interested in
bonded diamonds.  You can find a bonded
jeweler in your area by using various online
resources, or by calling the local jewelry
stores.

Diamonds are measured in Carat Weight.
One carat weighs 200 milligrams. If a
diamond is referred to as four grains, this
also means that it is a one carat diamond.
The word Carat comes from the word carob.
A carob is a bean that grows on a tree in the
Mediterranean. In times past, if a diamond
weighed the same as a carob bean, it was
one carob, or one carat.

However, in the far east, where Carob trees
do not grow, rice was used to measure the
weight of a diamond. If a diamond weighed
as much as four grains of rice, it was four
grains – or one carat as we know it to be
now. The majority of diamond purchases
are for diamonds that are 1/3 of a carat.

Beware when shopping for diamonds that
are already set or mounted. If more than one
diamond is used in the piece, the tag on the
jewelry will give the CTW or Carat Total
Weight – it does not tell you the carat weight
of each stone in the piece. You need to ask
the jeweler for the total carat weight of the
largest diamond in the piece to truly
understand what you are buying.