If you're new here, you may want to subscribe to my My Free Coupon Xchange RSS feed. Thanks for visiting!

A dirty diamond is one of two things: a rough
diamond, or a diamond that hasn’t been
cleaned in a while. Rough diamonds are
uncut and unpolished – hence, they are dirty.
But that type of dirty diamond will soon be
cut and polished and sitting in a beautiful
jewel box in a display case. Then someone
will purchase it, and before long, it will
become a dirty diamond once again.

Diamonds become dirty. When you wash
your hands with a diamond ring on, soap
scum clings to it. When you put on hand
lotion, it gets grease on it. Shower with your
diamond earrings or necklace, and again,
you get soap scum. In one short day, your
brand new diamond could be dirty!

Purchase an ultrasonic jewelry cleaner the
same day that you purchase your diamond
jewelry, and use it every single day, without
fail. The clarity of the diamond changes
when the diamond is dirty – it loses its
sparkle. By taking one minute each day to
clean your diamond jewelry, you can avoid
this, and your diamonds will never be dirty!

Pricing most products is quite easy.
Determine how much it costs to make the
item, how much it costs to market that item,
and then mark it up by 15 – 30% or more.
Simple, right? Well, pricing diamonds isn’t
quite that simple. There are many factors
that are considered when diamonds are
priced.

Diamond prices are determined first by
adding the cost of the rough diamond, the
cost of cutting the diamond, and all other
costs necessary to turn the rough diamond
into a marketable diamond. Depending on
the importance of the diamond, an
independent company may be called in to
certify the grade of the diamond based on
color, cut, clarity, and weight.

At this point, the diamond becomes more
expensive each time it changes hands, until
it finally reaches a retailer, where the price is
raised a bit more. Before reaching the
retailer, however, the diamond must travel
from the mine, to the cutter and polisher, to
the independent grading company, and
then to the Primary market. Once it has
reached the primary market, it will be
purchased by diamond dealers and
wholesalers, and from there it will be sold
to retailers.

As you can see, the earlier you can purchase
a diamond in the process, the lower the cost
of the diamond will be – but not the value.
The value is based on what the diamond will
sell for in the market place – through a retailer.

If you own a diamond, and you have no idea
how much it is worth, you can have it
appraised, but the appraisal may not be
accurate. You will be better off obtaining a
certificate through GIA – Gemological Institute
of America. With the information on this
certificate, you can use a cutter’s guide to
accurately determine what your diamond is
worth.

There are also many diamond price
calculators available. These can be found
on the Internet, and many diamond dealers
use these as well. You must realize, however,
that before you can accurately price a
diamond, without a Diamond Grade Report,
you need to know quite a bit about diamonds,
such as different cuts, clarity, color, and weight
– and how each of those aspects adds to the
value of a diamond, or decreases the value of
the diamond as the case may be.

Again, you will be better off if you get a
Diamond Grading Report on the diamond,
and use that information to look up the price
in one of the guides that the diamond cutting
industry uses. This will give you the most
accurate value of the diamond in your
possession, or of the diamond you are
considering purchasing.

A diamond certificate is also known as a
Diamond Grading Report. This report comes
from the Gemological Institute of America
(GIA), and you should require this report
when you are purchasing a diamond.

With a diamond certificate, you can verify
the color, cut, carat, weight, and clarity of the
diamond. You don’t have to worry about a
diamond dealer telling you anything less than
the truth, because the certificate comes
from the GIA – not the dealer. You may be
required to pay for the certificate, but the
cost is usually low, and in many cases, it
will help you negotiate a better price on the
diamond – or keep you from purchasing a
lower quality diamond altogether.

If you buy a high quality diamond, and then
later decide to sell the diamond, you will
need to have the certificate, or you will have
a hard time selling it to someone else.
Furthermore, you can use the Diamond
Grading Report to look up the wholesale
value of the diamond in question. Use the
guide that is used by the diamond cutting
industry.

With the Certificate, or Diamond Grading
Report, there won’t be any doubts when you
are trying to purchase a diamond. You can
easily find out what the diamond is worth.
This will prevent you from overpaying, and it
can prevent a seller from under-charging as
well.

A copy of the Diamond Grading Report
should be given to your insurance company
as well, when you insure the diamond. This
provides absolute, unquestionable proof of
the value of the diamond should it be stolen
in the future. Insurance companies cannot
argue with the report.

Avoid diamond dealers who seem reluctant
to provide a certificate! Also avoid sellers
who tell you that a certificate diamond will
cost you more – the only additional cost
should be the cost of the certificate, which
is low. If the dealer doesn’t want to provide
a certificate, then you don’t want to do
business with that dealer.

Don’t accept certificates from Gemological
Laboratories other than GIA. There are many
fly-by-night Gemological labs these days, but
in the end, GIA has been established as the
most respectable and trustworthy – not to
mention oldest – of the lot. So avoid dealers
who don’t want to use GIA for certification
purposes as well.

Don’t buy an expensive diamond without
paying the extra cost of the certificate. If a
dealer tries to convince you to make the
purchase without the certificate, or if they
want to use a company other than GIA, you
can be sure that the dealer has probably
greatly inflated the price of the diamond –
they have something that they are hiding
from you.

There are many different cuts of diamonds
to choose from. The cut essentially refers to
the shape that the diamond is cut into –
unless you are in the diamond or jewelry
business, but this shape has a great impact
on the much the diamond sparkles.

The most popular cuts are heart, marquise,
oval, pear, princess, round, trillion, and
emerald cuts. The shape has an impact on
how much the diamond sparkles, but the
actual cutting itself – when the diamond
cutter actually cuts the diamond into a
particular shape – also matters a great
deal. If the diamond is poorly cut, it will lose
its sparkle.

However, in the diamond industry, the cut of
a diamond doesn’t refer to its shape at all.
Instead, this is a reference to the stone’s
depth, width, brilliance, durability, clarity, and
other aspects of the diamond. Common
cutting problems include a missing or off
center culet, misalignment, a diamond that
is too thick or too thin, cracks, or broken
culets.

When shopping for a diamond, you should
of course choose the shape that you like the
best, but then look at several different
diamonds of that shape to find the one with
the best cut – the one that sparkles the most,
in all types of lighting.